Built to match people
with the right therapist
People don't want to browse options. They want to be told what fits. Matchform asks a few questions and gives them the answer.
Build your form
Simpler than you think
Dr. Sara Lindgren
Tesla Model 3
UX Design 101
Works across industries
Mental health
Find the right therapist by how they work, what they specialize in, and what language they speak.
Legal
Point clients to the right lawyer. Filter by practice area, jurisdiction, fee structure.
Education
Students find tutors who teach what they need, at their level, on their schedule.
Recruitment
Candidates see roles that actually fit. Skills, experience, culture, comp.
Financial services
Pair clients with advisors who match their risk appetite and goals.
Real estate
Buyers get listings that fit their budget, location, and how they want to live.
Mental health
Find the right therapist by how they work, what they specialize in, and what language they speak.
Legal
Point clients to the right lawyer. Filter by practice area, jurisdiction, fee structure.
Education
Students find tutors who teach what they need, at their level, on their schedule.
Recruitment
Candidates see roles that actually fit. Skills, experience, culture, comp.
Financial services
Pair clients with advisors who match their risk appetite and goals.
Real estate
Buyers get listings that fit their budget, location, and how they want to live.
What your users see
What matters most to you?
They answer a few questions
A few short questions about what matters to them. Nothing long or annoying.
Finding the best match
AI finds their best match
Behind the scenes, every option gets scored against their answers and ranked. The whole thing takes a couple of seconds.
Your top matches
Ranked by fit score
Option A
Score: 97% · Best fit
Option B
Score: 92% · Strong fit
Option C
Score: 89% · Good fit
They see their results
A ranked list of their best matches, with scores and a plain-language explanation for why each one fits.
Drop it into your site
<!-- Add before </body> -->
<script src="pairwell.js">
</script>
One script tag
Copy one script tag into your site and you're done. WordPress, Squarespace, Wix, Webflow, custom code. All work.
Looks like it belongs
The form picks up your brand colors and fonts automatically. People using your site won't notice it's a separate tool.
Update without redeploying
When you change questions or adjust matching weights in the dashboard, the form on your site reflects it right away. No need to touch your code again.
Know your users better than they know themselves
The AI picks up on patterns you wouldn't notice manually. Which criteria actually matter, where supply doesn't meet demand, and why some matches convert while others don't.
Match accuracy
94%
avg. score across all forms
Conversion rate
68%
matched users who take action
Time to match
1.4s
avg. per submission
Users who answer 4+ questions convert 3x more than those who answer 2.
The AI picked this up after about 400 submissions. Now it automatically shows longer forms to people who seem serious and shorter ones to people who are just browsing.
What users care about
Supply gap detected
38% want evening availability. Only 12% of your options offer it.
Want to see it work?
We'll spend 15 minutes building a real form together so you can see the matching work on your own data.